Who are they?
Kathy and Emmanuelle are the 2 founders of Line Loup, a firm specialized in luxury slippers.
Both have had quite different careers paths, which results in a strong partnership:
Kathy studied Business communications and has worked for over 15 years in the advertising and marketing space. During this time, she has developed a real passion for ecommerce. Her last professional experience has given her the opportunity to develop SHUTTERSTOCK, an american image bank in Europe, with great success.
Emmanuelle is artistic. Even as a little girl, she loved fashion, drawing, tissu materials. Naturally, she studied to become a designer, specialized in shoes. After several experiences, one being at Jourdan, she created her own brand for the family business that was sold at their 2 stores in Cannes.
Once she started managing the store with her brother, purchasing collections etc, no time was left for her own brand so she stopped creating, but convinced that one day she would get back in the saddle...
How they met?
Kathy and Emmanuelle met at a friend’s house and a strong friendship has started quickly.
At the same time, Kathy met Jacques, brother of Emmanuelle, whom she marries a couple of years later.
Kathy has stopped working for Shutterstock in 2016 and took a sabbatical year to take care of her little boy and find a new professional challenge.
How was Line Loup created?
Kathy knew that she wanted to create and develop her own ecommerce store and use the years of experience and knowledge she had gathered.
Emmanuelle had an idea from quite some time and the urge of creating was growing.
Both women adored reinventing the world during drinks and nice dinners, dreaming away of what they could, want, might do.. And so the idea was discussed, several times, was seen as ambitious but really doable thanks to the skills both women have.
And one night, it became clear that they just had to create a fashion slipper collection, luxurious, elegant, of high quality, a real ‘niche’ product.
The partnership was born !
Where does the name LINE LOUP come from?
Emmanuelle’s grandfather had created a family business called JACQUES LOUP, founded in 1941 in Cannes.
His wife, LINE LOUP, had contributed to the success of the company thanks to her excellent skills in detecting trends and a sharp eye on the quality of shoe productions.
Finding a name for the brand is not easy, but Kathy and Emmanuelle wanted to pay tribute to the Line (put her in the spotlight) and all the women in the family by calling the brand LINE LOUP.